
Roger Artola
Founder & Technical Lead
The technical founder. Roger builds every Smart Site and the AVA concierge behind it—and loves making technology feel human.
We’re a technical founder, a former Workday sales strategist, a musician and a designer who teamed up for one reason: websites should look amazing and actually work. From the corner café to the gym brand with locations across the state, we build Smart Sites with heart—and a little bit of fun.

Founder & Technical Lead
The technical founder. Roger builds every Smart Site and the AVA concierge behind it—and loves making technology feel human.

Co-Founder & Head of Sales Strategy
Former corporate sales strategist at Workday and a San Francisco community leader. When she’s not shaping strategy, you’ll find her cruising on her Onewheel.

Sales & Marketing
A musician who loves all things creative, Juliet brings rhythm and heart to every brand story we tell.

Head Designer
Gemi designs the look and feel of our client sites—turning every business’s personality into something beautiful.
Let’s talk about your business, your customers, and what’s possible.